Beats and Anitta #NeverAlone

 Beats has everything to celebrate Sex Day. But, the quarantine was posing a dilemma for single women: is it possible to feel pleasure alone?

The boss Anitta and a team of pleasant people came to say: Yes! Being with yourself means being #NeverAlone.
︎My role:

Idea and concept.

20 minutes of a necessary chat


And a looooooot
of content


Women loved


And, of course, it made the news.


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Ag: Mutato Draftline
Creatives: Alessandra Muccillo, Gheisa Lessa, Laíza Negrão e Felipe Banjo
Cw: Laíza Negrão
AD: Felipe Lecina Banjo