O Boticário
SILVER PACT
The Boticário Group, Brazil's largest beauty brand, has made an anti-ageism commitment for women 45+, called the Silver Pact. We promoted the initiative through an unprecedented partnership with Globo, the largest broadcaster in Latin America, during one of the country's prime-time slots.
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The movement also paved the way for the launch of
a skincare line specially developed for menopausal skin.
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a skincare line specially developed for menopausal skin.


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Gut São Paulo
CCO: Bruno Brux
EDC: Pedro Araújo
DC: Sofia Calvit
ACDs: Daniel Ogawa e Leonardo Zardo
DA: Fill Almeida
CW: Gheisa Lessa
︎︎︎HOME︎︎︎
Gut São Paulo
CCO: Bruno Brux
EDC: Pedro Araújo
DC: Sofia Calvit
ACDs: Daniel Ogawa e Leonardo Zardo
DA: Fill Almeida
CW: Gheisa Lessa
︎︎︎HOME︎︎︎