#NatalCoisaNossa



Christmas has everything to do with Brazil: Family together, bad jokes, filling supper and even a little confusion. But why do we still celebrate the most special date of the year with foreign symbols?

To prove that Guaraná Antarctica is about being Original from Brazil, we made the Brazilian version of the Christmas hymn in the voice of the country's greatest hymn translator: the singer Paula Fernandes.

This is #NatalCoisaNossa.
︎my role:

Idea, concept, lyrics, scripts & all the rest too.


Videoclip

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Streams

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Spotify                                                     Deezer                                                    Amazon Music                                                   Tidal



TV

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PR Stunt

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Digital Activations

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Brazilians loved

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Earned Media

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Ag: Mutato e Soko 
ECDs: Alessandra Muccilo e Felipe Simi
ACDs: Letícia Hanower, Rafaella Santurian e Rafael Alves
DAs: Juan Portilla e Rafaella Santurian
CWs: Gheisa Lessa, Letícia Hanower, Rafael Alves e Ayslan Monteiro