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Mercado Pago 

Nath Finanças

Mercado Pago wanted to establish itself as the financial education bank. Both for users and sellers. But always for a digital native audience.

This is how the first financial education talk show on the web was born, with Nath Finance and special guests transforming TV shows into digital content that generated a lot of talkability and engagement.


We created an unprecedented talkshow format native to YouTube, where each frame of the program would be split into content for all other networks (Instagram, Twitter, Tiktok, Reels and even Stories).  If the puzzle was too confusing, we went there and put it together.







It also ended up in the metaverse:





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Ag: Gut São Paulo
ECD: Bruno Brux
ACDs: Gabriela Marcatto e Pedro Rosas
ADs: Fill Almeira e Beatriz Santos
CW: Gheisa Lessa