Poise - LIVE COMFORTABLY

One in four women deals with the discomfort of bladder leaks, yet no one talks about it.

To launch Poise, a brand of pads specially designed for this condition, we created a powerful campaign that not only brought the conversation to light but also helped thousands of women feel comfortable again.

Like any product launch, we explained what sets Poise apart from
its biggest competitor: menstrual pads, of all types and models.
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We also reached the audience through interest-based targeting
and trigger moments related to bladder leaks.
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