https://gheisalessa.com gheisa lessa Fri, 21 Aug 2026 20:17:56 +0000 https://gheisalessa.com en https://gheisalessa.com/Index Tue, 24 Jun 2025 17:45:29 +0000 gheisa lessa https://gheisalessa.com/Index ︎︎︎ senior creative copywriter &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; ︎︎︎ @ gut são paulo &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎ about/contact Gheisa Lessa https://gheisalessa.com/Boti-Anti-Merchan Tue, 24 Jun 2025 17:45:30 +0000 gheisa lessa https://gheisalessa.com/Boti-Anti-Merchan O Boticário&nbsp; Anti-Merchan Some Brazilians have a belief that national production will always be of lower quality than anything that comes from abroad. We all know that’s not true.To counter this outdated mindset, a new format: O Boticário’s first anti-ad.So we cast the villain of the moment, the iconic Odete Roitman, to embody these belief. Odete Roitman is Brazil’s most iconic TV villain from the soap opera Vale Tudo. During the 2025's remake, everyone was talking about her. Tha'ts when we made the country talk about O Boticário. Art vs. artist? It definitely got the buzz going. <img width="1592" height="232" width_o="1592" height_o="232" data-src="https://freight.cargo.site/t/original/i/9587b7015cb12d3319be00294a79bbc45a8aa799d5abd27260d62f1413243c3b/antimerchan1.png" data-mid="249497676" border="0" src="https://freight.cargo.site/w/1000/i/9587b7015cb12d3319be00294a79bbc45a8aa799d5abd27260d62f1413243c3b/antimerchan1.png" /> <img width="1718" height="320" width_o="1718" height_o="320" data-src="https://freight.cargo.site/t/original/i/d090938d8668e9acd4a3fcec3b35d8169c8d3a729e025427f3c9fd18358e68b0/antimerchan2.png" data-mid="249497677" border="0" src="https://freight.cargo.site/w/1000/i/d090938d8668e9acd4a3fcec3b35d8169c8d3a729e025427f3c9fd18358e68b0/antimerchan2.png" /> <img width="1904" height="304" width_o="1904" height_o="304" data-src="https://freight.cargo.site/t/original/i/e42889e34899814abe933bb6973147393690f5bce40d4135711b3368e6d53818/antimerchan3.png" data-mid="249497678" border="0" src="https://freight.cargo.site/w/1000/i/e42889e34899814abe933bb6973147393690f5bce40d4135711b3368e6d53818/antimerchan3.png" /> <img width="1914" height="250" width_o="1914" height_o="250" data-src="https://freight.cargo.site/t/original/i/d816fd580ebb7a94a4e57b851cf763427c38dace37522ef89c36f0d9a95a0d74/antimerchan15.png" data-mid="249497708" border="0" src="https://freight.cargo.site/w/1000/i/d816fd580ebb7a94a4e57b851cf763427c38dace37522ef89c36f0d9a95a0d74/antimerchan15.png" /> <img width="1894" height="240" width_o="1894" height_o="240" data-src="https://freight.cargo.site/t/original/i/0a75b49ecb07758f6a62eb9566bfd93609c2a518fdc07eaab0f269aa36e4551e/antimerchan16.png" data-mid="249497709" border="0" src="https://freight.cargo.site/w/1000/i/0a75b49ecb07758f6a62eb9566bfd93609c2a518fdc07eaab0f269aa36e4551e/antimerchan16.png" /> <img width="1904" height="236" width_o="1904" height_o="236" 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/> <img width="1898" height="202" width_o="1898" height_o="202" data-src="https://freight.cargo.site/t/original/i/a3c6c4e88a2a5639e0249b26ffd4c256bc84201d307606707c7812ce8b6dca37/antimerchan8.png" data-mid="249497701" border="0" src="https://freight.cargo.site/w/1000/i/a3c6c4e88a2a5639e0249b26ffd4c256bc84201d307606707c7812ce8b6dca37/antimerchan8.png" /> <img width="1920" height="442" width_o="1920" height_o="442" data-src="https://freight.cargo.site/t/original/i/3cfc2429b464ce7b587fd7c07bb3cb7de184d9ceb5c439fbd2000386fb51f5c8/antimerchan18.png" data-mid="249497711" border="0" src="https://freight.cargo.site/w/1000/i/3cfc2429b464ce7b587fd7c07bb3cb7de184d9ceb5c439fbd2000386fb51f5c8/antimerchan18.png" /> <img width="1924" height="354" width_o="1924" height_o="354" data-src="https://freight.cargo.site/t/original/i/3dba02afed5efe513dcea1ce47bc9760147642fe460ea7d575f01e66eae647d4/antimerchan9.png" data-mid="249497684" border="0" src="https://freight.cargo.site/w/1000/i/3dba02afed5efe513dcea1ce47bc9760147642fe460ea7d575f01e66eae647d4/antimerchan9.png" /> <img width="1924" height="354" width_o="1924" height_o="354" data-src="https://freight.cargo.site/t/original/i/23221b7dea6b314dea4b9b8c94f10daca2a28768fc7ea8ac0daa411f88f130ab/antimerchan9.png" data-mid="249497702" border="0" src="https://freight.cargo.site/w/1000/i/23221b7dea6b314dea4b9b8c94f10daca2a28768fc7ea8ac0daa411f88f130ab/antimerchan9.png" /> <img width="1906" height="242" width_o="1906" height_o="242" data-src="https://freight.cargo.site/t/original/i/f2406286815b40acb8ecd3ccfb447489ced9a218c1a7744e7c94e53a55fe02cd/antimerchan13.png" data-mid="249497706" border="0" src="https://freight.cargo.site/w/1000/i/f2406286815b40acb8ecd3ccfb447489ced9a218c1a7744e7c94e53a55fe02cd/antimerchan13.png" /> <img width="1888" height="334" width_o="1888" height_o="334" data-src="https://freight.cargo.site/t/original/i/06023ce3ad29f79e05eee3f3f02c01ec673063e7c035a14900ce83752776400d/antimerchan11.png" data-mid="249497704" border="0" src="https://freight.cargo.site/w/1000/i/06023ce3ad29f79e05eee3f3f02c01ec673063e7c035a14900ce83752776400d/antimerchan11.png" /> <img width="1896" height="262" width_o="1896" height_o="262" data-src="https://freight.cargo.site/t/original/i/ff49bc09223114dd177e4117f50a14d9b907e3b80a539098afb28d50d02955d3/antimerchan10.png" data-mid="249497703" border="0" src="https://freight.cargo.site/w/1000/i/ff49bc09223114dd177e4117f50a14d9b907e3b80a539098afb28d50d02955d3/antimerchan10.png" /> <img width="1924" height="210" width_o="1924" height_o="210" data-src="https://freight.cargo.site/t/original/i/f222db891ae6e077aac35bfe10bf6f12baed205b3f2fcb66f320d35590ac1195/antimerchan7.png" data-mid="249497682" border="0" src="https://freight.cargo.site/w/1000/i/f222db891ae6e077aac35bfe10bf6f12baed205b3f2fcb66f320d35590ac1195/antimerchan7.png" /> <img width="1896" height="194" width_o="1896" height_o="194" data-src="https://freight.cargo.site/t/original/i/7576eead2f48c3627f83b52fee0e93db529f7c2e0891a7f493f874b90e8d138b/antimerchan6.png" data-mid="249497699" border="0" src="https://freight.cargo.site/w/1000/i/7576eead2f48c3627f83b52fee0e93db529f7c2e0891a7f493f874b90e8d138b/antimerchan6.png" /> <img width="1896" height="242" width_o="1896" height_o="242" data-src="https://freight.cargo.site/t/original/i/508bc49cf804a5b3e58e9cca8001f98a08958fa8c0bb928d76955f81aa9d25f9/antimerchan5.png" data-mid="249497698" border="0" src="https://freight.cargo.site/w/1000/i/508bc49cf804a5b3e58e9cca8001f98a08958fa8c0bb928d76955f81aa9d25f9/antimerchan5.png" /> <img width="1906" height="242" width_o="1906" height_o="242" data-src="https://freight.cargo.site/t/original/i/e62ea824c2d2912f3463e3cf95f6e47c8ff92d610a72644287d608ba169fe96d/antimerchan13.png" data-mid="249497688" border="0" 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data-src="https://freight.cargo.site/t/original/i/d2d417823c68558f4cfe46ff64af37e6d62e7f01d8b07828ed93c21e6d6c0c4d/antimerchan17.png" data-mid="249497710" border="0" src="https://freight.cargo.site/w/1000/i/d2d417823c68558f4cfe46ff64af37e6d62e7f01d8b07828ed93c21e6d6c0c4d/antimerchan17.png" /> <img width="1906" height="242" width_o="1906" height_o="242" data-src="https://freight.cargo.site/t/original/i/e62ea824c2d2912f3463e3cf95f6e47c8ff92d610a72644287d608ba169fe96d/antimerchan13.png" data-mid="249497688" border="0" src="https://freight.cargo.site/w/1000/i/e62ea824c2d2912f3463e3cf95f6e47c8ff92d610a72644287d608ba169fe96d/antimerchan13.png" /> <img width="1506" height="246" width_o="1506" height_o="246" data-src="https://freight.cargo.site/t/original/i/e1bf6efa764c2a31340d1163b8c8164a69df4abfec4400f5b60798ca4c9ddad9/antimerchan4.png" data-mid="249497697" border="0" src="https://freight.cargo.site/w/1000/i/e1bf6efa764c2a31340d1163b8c8164a69df4abfec4400f5b60798ca4c9ddad9/antimerchan4.png" /> <img width="1718" height="320" width_o="1718" height_o="320" data-src="https://freight.cargo.site/t/original/i/08c4c895d6c2c7682a681cec27b181aea41974ab25211f56d34058670cc62ff4/antimerchan2.png" data-mid="249497695" border="0" src="https://freight.cargo.site/w/1000/i/08c4c895d6c2c7682a681cec27b181aea41974ab25211f56d34058670cc62ff4/antimerchan2.png" /> <img width="1592" height="232" width_o="1592" height_o="232" data-src="https://freight.cargo.site/t/original/i/78763a3c58c91ddec91c35b6aab2d1c61abe3873648e093d6d45236b678f6dba/antimerchan1.png" data-mid="249497694" border="0" src="https://freight.cargo.site/w/1000/i/78763a3c58c91ddec91c35b6aab2d1c61abe3873648e093d6d45236b678f6dba/antimerchan1.png" /> <img width="1920" height="442" width_o="1920" height_o="442" data-src="https://freight.cargo.site/t/original/i/59b5295d598325167b0b96dba58fef1204cf67f1ef3cd54fe035bc3268e38d01/antimerchan18.png" data-mid="249497693" border="0" src="https://freight.cargo.site/w/1000/i/59b5295d598325167b0b96dba58fef1204cf67f1ef3cd54fe035bc3268e38d01/antimerchan18.png" /> <img width="1902" height="454" width_o="1902" height_o="454" data-src="https://freight.cargo.site/t/original/i/369dccc85a17767b56d73031b9bbb1533f295c81dfdb5861132a8196902c68c6/antimerchan12.png" data-mid="249497705" border="0" src="https://freight.cargo.site/w/1000/i/369dccc85a17767b56d73031b9bbb1533f295c81dfdb5861132a8196902c68c6/antimerchan12.png" /> <img width="1904" height="196" width_o="1904" height_o="196" data-src="https://freight.cargo.site/t/original/i/f58e40137de5007cdbf3f0af989c2b255a03d9be5f15c2c04efb358cfa484621/antimerchan17.png" data-mid="249497692" border="0" src="https://freight.cargo.site/w/1000/i/f58e40137de5007cdbf3f0af989c2b255a03d9be5f15c2c04efb358cfa484621/antimerchan17.png" /> <img width="1894" height="240" width_o="1894" height_o="240" data-src="https://freight.cargo.site/t/original/i/0f2a8192e5f998f7e2dff2ff9856264363566049871a1f4b83c1e236da25143d/antimerchan16.png" data-mid="249497691" border="0" src="https://freight.cargo.site/w/1000/i/0f2a8192e5f998f7e2dff2ff9856264363566049871a1f4b83c1e236da25143d/antimerchan16.png" /> <img width="1914" height="250" width_o="1914" height_o="250" data-src="https://freight.cargo.site/t/original/i/d49b3668a5e7dec2282689667ff664983efb34c77fedd3ae5fa51c776c1b4bff/antimerchan15.png" data-mid="249497690" border="0" src="https://freight.cargo.site/w/1000/i/d49b3668a5e7dec2282689667ff664983efb34c77fedd3ae5fa51c776c1b4bff/antimerchan15.png" /> <img width="1904" height="304" width_o="1904" height_o="304" data-src="https://freight.cargo.site/t/original/i/0969a14b2eb4e14ad740f1b7b65e00b0dc1aeee68f74255fd022ba767dda3438/antimerchan3.png" data-mid="249497696" border="0" src="https://freight.cargo.site/w/1000/i/0969a14b2eb4e14ad740f1b7b65e00b0dc1aeee68f74255fd022ba767dda3438/antimerchan3.png" /> <img width="1904" height="236" width_o="1904" height_o="236" data-src="https://freight.cargo.site/t/original/i/d357ea007255ef67e95a5a13b792169e5e7c6dd06dcb32ec3549b9e8cec7ffad/antimerchan14.png" data-mid="249497689" border="0" src="https://freight.cargo.site/w/1000/i/d357ea007255ef67e95a5a13b792169e5e7c6dd06dcb32ec3549b9e8cec7ffad/antimerchan14.png" /> <img width="1902" height="454" width_o="1902" height_o="454" data-src="https://freight.cargo.site/t/original/i/49f35c7a59c8c561b0baebaeecf03b41b27f47bf70c791b21b91bcba8afc5b79/antimerchan12.png" data-mid="249497687" border="0" src="https://freight.cargo.site/w/1000/i/49f35c7a59c8c561b0baebaeecf03b41b27f47bf70c791b21b91bcba8afc5b79/antimerchan12.png" /> <img width="1896" height="194" width_o="1896" height_o="194" data-src="https://freight.cargo.site/t/original/i/0d6c08dbe18752fcbb2ebf336169a66a64eb2669eaae2aa3fcc3d64d00a9a931/antimerchan6.png" data-mid="249497681" border="0" src="https://freight.cargo.site/w/1000/i/0d6c08dbe18752fcbb2ebf336169a66a64eb2669eaae2aa3fcc3d64d00a9a931/antimerchan6.png" /> <img width="1896" height="242" width_o="1896" height_o="242" data-src="https://freight.cargo.site/t/original/i/1d4e86e4326571ee688d6d4cc2dca4af58b3949ae232f92b8e2d70dbb49a9f10/antimerchan5.png" data-mid="249497680" border="0" src="https://freight.cargo.site/w/1000/i/1d4e86e4326571ee688d6d4cc2dca4af58b3949ae232f92b8e2d70dbb49a9f10/antimerchan5.png" /> <img width="1506" height="246" width_o="1506" height_o="246" data-src="https://freight.cargo.site/t/original/i/5653bbf1f8b5a58acf737b77a4bf259021fe56a373c56cc7595137c24ca92090/antimerchan4.png" data-mid="249497679" border="0" src="https://freight.cargo.site/w/1000/i/5653bbf1f8b5a58acf737b77a4bf259021fe56a373c56cc7595137c24ca92090/antimerchan4.png" /> We wrapped up the campaign with a pack of native digital content featuring actress Debora Bloch showing her daily routine using the products once criticized by Odete, now among the most talked-about in Brazil. / / Gut São PauloCCO: Bruno BruxECD: Pedro Araujo, Sofia Calvit, Tiago AbreuCDs: Mellina FontouraCW: Gheisa LessaADs: Fill Almeida https://gheisalessa.com/Eudora-Micro-Injection Mon, 20 Jul 2026 13:56:43 +0000 gheisa lessa https://gheisalessa.com/Eudora-Micro-Injection Eudora&nbsp; Micro Injection What if a gloss could pass as a cosmetic procedure? Meet the new Eudora Gloss Micro Injection. Inspired by the look everyone's chasing, taking over feeds and conversations around the world, it delivers fuller-looking lips—instantly, anytime, anywhere. With Lívia Nunes, one of Brazil's leading fashion voices, it explores the intersection of beauty, fashion, and culture. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abea534ca76e4985d7d45dbe4a8cfe253df3668b47ca8a4a73a22f13b085ef3c/Layer-3.jpg" data-mid="250586395" border="0" src="https://freight.cargo.site/w/1000/i/abea534ca76e4985d7d45dbe4a8cfe253df3668b47ca8a4a73a22f13b085ef3c/Layer-3.jpg" /> So, we launched the gloss as the trend that was instantly on everyone's lips: <img width="1767" height="3142" width_o="1767" height_o="3142" data-src="https://freight.cargo.site/t/original/i/c3cd8efb16b0ab0f545468c199be5951d664bb9f00048238c672a961b05ba417/kv_eudora_titulos_2-copiar.jpg" data-mid="250638667" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c3cd8efb16b0ab0f545468c199be5951d664bb9f00048238c672a961b05ba417/kv_eudora_titulos_2-copiar.jpg" /> <img width="1767" height="3142" width_o="1767" height_o="3142" data-src="https://freight.cargo.site/t/original/i/f673b3658f410f85ef32efc252f131a255edb6c58fe1d4e0840143c477cd131c/kv_eudora_titulos_3-copiar.jpg" data-mid="250638670" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f673b3658f410f85ef32efc252f131a255edb6c58fe1d4e0840143c477cd131c/kv_eudora_titulos_3-copiar.jpg" /> <img width="2326" height="1770" width_o="2326" height_o="1770" data-src="https://freight.cargo.site/t/original/i/5d8045b7208da2d7a30c73233ef46a42c888d3ec32aecaac9b287159b890e9cf/eudora-visuais_3-copy.jpg" data-mid="250639710" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5d8045b7208da2d7a30c73233ef46a42c888d3ec32aecaac9b287159b890e9cf/eudora-visuais_3-copy.jpg" /><img width="2326" height="1770" width_o="2326" height_o="1770" data-src="https://freight.cargo.site/t/original/i/51e8de745eb768cf80c436c4050ffaeb59863b1d5fa90e11c8a202d82849904c/eudora-visuais_5-copy.jpg" data-mid="250639712" border="0" src="https://freight.cargo.site/w/1000/i/51e8de745eb768cf80c436c4050ffaeb59863b1d5fa90e11c8a202d82849904c/eudora-visuais_5-copy.jpg" /> <img width="2326" height="1770" width_o="2326" height_o="1770" data-src="https://freight.cargo.site/t/original/i/73e60e2311a603479a65df7fb4ba38705799b717c07e5d8c6d2984775b2e21d3/eudora-visuais_4-copy.jpg" data-mid="250639711" border="0" src="https://freight.cargo.site/w/1000/i/73e60e2311a603479a65df7fb4ba38705799b717c07e5d8c6d2984775b2e21d3/eudora-visuais_4-copy.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/087a0febee34e624511be026aa881c50937468fc8f4b751f3439ae47db6ce113/eudora-visuais_9-copiar.jpg" data-mid="250639714" border="0" src="https://freight.cargo.site/w/1000/i/087a0febee34e624511be026aa881c50937468fc8f4b751f3439ae47db6ce113/eudora-visuais_9-copiar.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d63a55d4cf1f7a2cd18427c61e123524f3b3b5ba2c14fefb8ceb62ace6a7a307/eudora-visuais_6-copiar.jpg" data-mid="250639713" border="0" src="https://freight.cargo.site/w/1000/i/d63a55d4cf1f7a2cd18427c61e123524f3b3b5ba2c14fefb8ceb62ace6a7a307/eudora-visuais_6-copiar.jpg" />/ / Gut São PauloCCO: Bruno BruxECD: Sofia CalvitCDs: Charles Faria e Mellina FontouraCW: Gheisa LessaADs: Wally Oliveira https://gheisalessa.com/Poise-Viva-a-Vontade-2 Tue, 24 Jun 2025 17:45:31 +0000 gheisa lessa https://gheisalessa.com/Poise-Viva-a-Vontade-2 Poise - Kimberly Clark Live Comfortably One in four women experiences discomfort caused by urine leakage, yet no one talks about it. To launch Poise, a brand of pads specially designed for this condition, we created a powerful campaign that not only brought the topic into the spotlight but also helped thousands of women feel comfortable again. Like any product launch, we explained Poise's key difference compared to its biggest competitor: menstrual pads, in all their varieties. And we also reached the audience through interest-based segmentation and trigger moments for urine leakage. At the end of the campaign, we compiled the results into a video, highlighting the successful initiatives across communication channels, events, and brand efforts, demonstrating the campaign's impact. <img width="2545" height="3597" width_o="2545" height_o="3597" data-src="https://freight.cargo.site/t/original/i/92e3d55a40eaf04f1479e4ec2918cdc099a75498cc6d748151f8f8e31bf65f59/poise---2.jpg" data-mid="250640666" border="0" src="https://freight.cargo.site/w/1000/i/92e3d55a40eaf04f1479e4ec2918cdc099a75498cc6d748151f8f8e31bf65f59/poise---2.jpg" /> <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/81c8539603151b8bdad28f2534eaea7bcee7a9580cf27280770427e4d40e6708/poise---5.jpg" data-mid="250640669" border="0" src="https://freight.cargo.site/w/1000/i/81c8539603151b8bdad28f2534eaea7bcee7a9580cf27280770427e4d40e6708/poise---5.jpg" /> <img width="3982" height="2816" width_o="3982" height_o="2816" data-src="https://freight.cargo.site/t/original/i/4fbe32369590674f2b97e7b08af73ca2558c22df22bd38293cb2103b59653923/poise---3.jpg" data-mid="250640667" border="0" src="https://freight.cargo.site/w/1000/i/4fbe32369590674f2b97e7b08af73ca2558c22df22bd38293cb2103b59653923/poise---3.jpg" /> <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/8470ce40f91000392eeb1f814ec5f75ec3b6431f9c593eea2de496e67baec9ce/poise---4.jpg" data-mid="250640668" border="0" src="https://freight.cargo.site/w/1000/i/8470ce40f91000392eeb1f814ec5f75ec3b6431f9c593eea2de496e67baec9ce/poise---4.jpg" /> <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/ca3bc4270ee9be5623fac12f29b6c626d3630657d29dd9bf0e5ad42a1168c8a1/poise---1.jpg" data-mid="250640665" border="0" src="https://freight.cargo.site/w/1000/i/ca3bc4270ee9be5623fac12f29b6c626d3630657d29dd9bf0e5ad42a1168c8a1/poise---1.jpg" /> <img width="5098" height="3596" width_o="5098" height_o="3596" data-src="https://freight.cargo.site/t/original/i/f4d08e0de7b7b3571ff7375efa7e8d8f0883163aa647903761726a9bba2ea316/poise---6.jpg" data-mid="250640670" border="0" src="https://freight.cargo.site/w/1000/i/f4d08e0de7b7b3571ff7375efa7e8d8f0883163aa647903761726a9bba2ea316/poise---6.jpg" /> / / Gut São PauloCCO: Bruno Brux DCs: Paula Perego e Melina Fontoura CW: Gheisa Lessa DA: Fill Almeida https://gheisalessa.com/Meli-Descontaco Tue, 24 Jun 2025 17:45:32 +0000 gheisa lessa https://gheisalessa.com/Meli-Descontaco Mercado Livre&nbsp; Descontaço Jumping on double-date deals wasn’t new to anyone. But pulling it off with swagger, style, and way more deals than the rest? That was Descontaço. As Mercado Livre’s very first double-date campaign, it became the blueprint for every edition that followed, setting the strategy and tone the brand would build on months after months. An ad no one could resist: dancing while filling up their cart at Mercado Livre. <img width="1968" height="192" width_o="1968" height_o="192" data-src="https://freight.cargo.site/t/original/i/45d8681cf63ace63b97be4e7df5a4e65efd6ceefc6ef2403dc0685451bbe5619/Screenshot-2025-10-14-at-18.34.43.png" data-mid="239380670" border="0" src="https://freight.cargo.site/w/1000/i/45d8681cf63ace63b97be4e7df5a4e65efd6ceefc6ef2403dc0685451bbe5619/Screenshot-2025-10-14-at-18.34.43.png" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/3d72647a97c5b391b2be84f8b69c8c1cdb491847635e53fee464ad9734b380a7/GIF_01.gif" data-mid="239380636" border="0" src="https://freight.cargo.site/w/600/i/3d72647a97c5b391b2be84f8b69c8c1cdb491847635e53fee464ad9734b380a7/GIF_01.gif" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/bcea84b7a4764beec6dfb7d66bded65025a3e86aa8f40597d1fde341d3e8141a/GIF_03.gif" data-mid="239380638" border="0" src="https://freight.cargo.site/w/600/i/bcea84b7a4764beec6dfb7d66bded65025a3e86aa8f40597d1fde341d3e8141a/GIF_03.gif" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/58edf932544c098120fc8745066e61d0e699fbe5cda9e16e67902677bee6e58e/GIF_02.gif" data-mid="239380637" border="0" src="https://freight.cargo.site/w/600/i/58edf932544c098120fc8745066e61d0e699fbe5cda9e16e67902677bee6e58e/GIF_02.gif" /> A true hit lives in the streets and on everyone’s lips. That’s why we created an Out of Home karaoke format, teaming up with one of Brazil’s most iconic street legends: O Porquinho da Paulista. If you could sing along with the lyrics on point, you’d unlock exclusive coupons — ready to be dropped at checkout on Mercado Livre. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9c3b675d93b37b1c7ed00eeae41919ea4e604b878bd088c4e56cf73dcd0c385c/REELS_PORQUINHO_9x16.png" data-mid="239380706" border="0" src="https://freight.cargo.site/w/1000/i/9c3b675d93b37b1c7ed00eeae41919ea4e604b878bd088c4e56cf73dcd0c385c/REELS_PORQUINHO_9x16.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/247abf29326cc377ef3da24e3a7a337125cd18d04accc3a201cea7d5c53daceb/IMG_1635.gif" data-mid="239380639" border="0" src="https://freight.cargo.site/w/500/i/247abf29326cc377ef3da24e3a7a337125cd18d04accc3a201cea7d5c53daceb/IMG_1635.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/a991d8b0244def6e40c7e98189573d70db3c44e4af37409d01563a94b317457c/IMG_1640-02.gif" data-mid="239380640" border="0" src="https://freight.cargo.site/w/500/i/a991d8b0244def6e40c7e98189573d70db3c44e4af37409d01563a94b317457c/IMG_1640-02.gif" /> <img width="2668" height="4001" width_o="2668" height_o="4001" data-src="https://freight.cargo.site/t/original/i/c38e0b977c30b1920a1bb0a78cd59d9e14b47ecd95d914b00ce3ac21c785f0cc/GUT0043_Meli_KV_7.7_Descontaco_1280x1920px.png" data-mid="239380699" border="0" src="https://freight.cargo.site/w/1000/i/c38e0b977c30b1920a1bb0a78cd59d9e14b47ecd95d914b00ce3ac21c785f0cc/GUT0043_Meli_KV_7.7_Descontaco_1280x1920px.png" /> <img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b9c6fa676d29544f3dde995241ce7aff1d3c73c6f025a4b2b563cfdda74b4698/GUT0043_Meli_KV_7.7_Descontaco_2FASE_1280x1920px-2.png" data-mid="239380700" border="0" src="https://freight.cargo.site/w/1000/i/b9c6fa676d29544f3dde995241ce7aff1d3c73c6f025a4b2b563cfdda74b4698/GUT0043_Meli_KV_7.7_Descontaco_2FASE_1280x1920px-2.png" /> / / Gut São Paulo CCO: Bruno Brux ECD: Sofia Calvit, Tiago Abreu CDs: Mellina Fontoura ADs: Fill Almeida CW: Gheisa Lessa https://gheisalessa.com/Compass-UOL-TIME Tue, 24 Jun 2025 17:45:33 +0000 gheisa lessa https://gheisalessa.com/Compass-UOL-TIME Compass UOL&nbsp; Time We created a campaign for Compass UOL highlighting Artificial Intelligence as an ally in software development. With the concept of time as a competitive advantage, we showcased how technology drives businesses, connecting the audience to new tools in a strategic and engaging way. We integrated the campaign concept with materials from the film, expanding its presence across various social media channels. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/2cffd04cf14c5969c9f9a799dca05bc0ff00f2e731b88a479672bfa07938031f/UOL_COMPASS_online_1X1_1.gif" data-mid="240255173" border="0" src="https://freight.cargo.site/w/540/i/2cffd04cf14c5969c9f9a799dca05bc0ff00f2e731b88a479672bfa07938031f/UOL_COMPASS_online_1X1_1.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/c6ff71ad7ec19bf8288b3db987b2d54a99068b7fcb20cdd8e36e1078c9672441/UOL_COMPASS_online_1X1_2.gif" data-mid="240255174" border="0" src="https://freight.cargo.site/w/540/i/c6ff71ad7ec19bf8288b3db987b2d54a99068b7fcb20cdd8e36e1078c9672441/UOL_COMPASS_online_1X1_2.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/d56a6c42d5b92f2aca1a031f099ccd5992a4ce81a088167d24f330b928d15a03/UOL_COMPASS_online_1X1_3.gif" data-mid="240255175" border="0" src="https://freight.cargo.site/w/540/i/d56a6c42d5b92f2aca1a031f099ccd5992a4ce81a088167d24f330b928d15a03/UOL_COMPASS_online_1X1_3.gif" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/68663db2253c3902ec787020bcdc06ec80929bd8d83718b525d771ea2ea7845b/COMPAS_AI_KV_FINAIS_01.jpg" data-mid="240255163" border="0" src="https://freight.cargo.site/w/1000/i/68663db2253c3902ec787020bcdc06ec80929bd8d83718b525d771ea2ea7845b/COMPAS_AI_KV_FINAIS_01.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b18e1e6ca127fc949ac010083ff16e7422ed8f5db5e7cfbff476cbf20fcc1682/COMPAS_AI_KV_FINAIS_02.jpg" data-mid="240255164" border="0" src="https://freight.cargo.site/w/1000/i/b18e1e6ca127fc949ac010083ff16e7422ed8f5db5e7cfbff476cbf20fcc1682/COMPAS_AI_KV_FINAIS_02.jpg" /><img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c9da550732448a14f07862cf5114ba4d6614bfcb2c75e1bd16e07567818af73a/COMPAS_AI_KV_FINAIS_04.jpg" data-mid="240255165" border="0" src="https://freight.cargo.site/w/1000/i/c9da550732448a14f07862cf5114ba4d6614bfcb2c75e1bd16e07567818af73a/COMPAS_AI_KV_FINAIS_04.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/44661a73eb3a70b9984745e1d67f2f6116e10181935c52bb2a9b9ae737d166e8/Folded-Glossy-Paper-Branding-Mockup.jpg" data-mid="240255170" border="0" src="https://freight.cargo.site/w/1000/i/44661a73eb3a70b9984745e1d67f2f6116e10181935c52bb2a9b9ae737d166e8/Folded-Glossy-Paper-Branding-Mockup.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8abb51be1418025f0eaa76aa320df0f454428560ddf8243e3c842dfe5678093/Free_A4_Flyer_Mockup_3.jpg" data-mid="240255171" border="0" src="https://freight.cargo.site/w/1000/i/d8abb51be1418025f0eaa76aa320df0f454428560ddf8243e3c842dfe5678093/Free_A4_Flyer_Mockup_3.jpg" /> <img width="2920" height="1691" width_o="2920" height_o="1691" data-src="https://freight.cargo.site/t/original/i/e118cc7d793b6c10cd0e203c3d42b3b38f0b22005a0836d08d80f7227b3cb78b/Free_Poster_Frame_Mockup_2.jpg" data-mid="240255172" border="0" src="https://freight.cargo.site/w/1000/i/e118cc7d793b6c10cd0e203c3d42b3b38f0b22005a0836d08d80f7227b3cb78b/Free_Poster_Frame_Mockup_2.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/bbb531e191932642b0236b5fcbba1203b660d6a0357783b199c7fd1bd7eb0b53/COMPAS_AI_KV_FINAIS_06.jpg" data-mid="240255167" border="0" src="https://freight.cargo.site/w/1000/i/bbb531e191932642b0236b5fcbba1203b660d6a0357783b199c7fd1bd7eb0b53/COMPAS_AI_KV_FINAIS_06.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4d9120cd0bba4580d6676f00f698e4cf181d8c75b3d9bd3093f1b6f84fd65503/COMPAS_AI_KV_FINAIS_07.jpg" data-mid="240255168" border="0" src="https://freight.cargo.site/w/1000/i/4d9120cd0bba4580d6676f00f698e4cf181d8c75b3d9bd3093f1b6f84fd65503/COMPAS_AI_KV_FINAIS_07.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/734f3d3540a44554559fd6c6916a9ee4f4e796ba0875e832536d98230da3cda5/COMPAS_AI_KV_FINAIS_08.jpg" data-mid="240255169" border="0" src="https://freight.cargo.site/w/1000/i/734f3d3540a44554559fd6c6916a9ee4f4e796ba0875e832536d98230da3cda5/COMPAS_AI_KV_FINAIS_08.jpg" /> Gut São Paulo CCO: Bruno Brux ECD: Murilo Melo CDs: Juliana Utsch e Sofia Calvit ACDs: Chico Medeiros e Giulio Beloto ADs: Fill Almeira e Flavio Salzer CW: Gheisa Lessa https://gheisalessa.com/Guarana-Olhos-da-Amazonia Tue, 24 Jun 2025 17:45:34 +0000 gheisa lessa https://gheisalessa.com/Guarana-Olhos-da-Amazonia Guaraná Antarctica&nbsp; Amazon's Eyes In late 2019, the Amazon became one of the world’s biggest conversations. The rainforest was burning, and the planet was watching. Guaraná had to join the conversation. Because without the Amazon, there’s no Guaraná. <img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/f352efb57a4bf7d556902e4320c571c789d041db3c61827f5fa5d67c60b817dc/Case_01.png" data-mid="240257628" border="0" src="https://freight.cargo.site/w/1000/i/f352efb57a4bf7d556902e4320c571c789d041db3c61827f5fa5d67c60b817dc/Case_01.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/91ed4e8280226b215bb8ab1bc484d43427c5ba08893a7b09394efe9da1c61148/Case_02.png" data-mid="240257632" border="0" src="https://freight.cargo.site/w/1000/i/91ed4e8280226b215bb8ab1bc484d43427c5ba08893a7b09394efe9da1c61148/Case_02.png" /> <img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/1f50f22a40d6507aafb9189626353c0ef5c059ecbf25724fdab36362b8ffc62a/Case_03.png" data-mid="240257639" border="0" src="https://freight.cargo.site/w/1000/i/1f50f22a40d6507aafb9189626353c0ef5c059ecbf25724fdab36362b8ffc62a/Case_03.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/469d78c6cab3d01342ac827d30fc7ae809f3fa8d938e3b7d75fb45794edd0266/Case_04.png" data-mid="240257640" border="0" src="https://freight.cargo.site/w/1000/i/469d78c6cab3d01342ac827d30fc7ae809f3fa8d938e3b7d75fb45794edd0266/Case_04.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/2beb4f91f421b71fa5afca99a912ed32d9602a506a9c4e2c9b23b8fbc7260a93/Case_05.png" data-mid="240257642" border="0" src="https://freight.cargo.site/w/1000/i/2beb4f91f421b71fa5afca99a912ed32d9602a506a9c4e2c9b23b8fbc7260a93/Case_05.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/1ef8ed2a141edcab899b2a61cb0761727458d7a9d88761d9f22086b27fdd334f/Case_06.png" data-mid="240257643" border="0" src="https://freight.cargo.site/w/1000/i/1ef8ed2a141edcab899b2a61cb0761727458d7a9d88761d9f22086b27fdd334f/Case_06.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/7b2261316cd68f030684aa678116f0d7d91d10d57c3cf3514349f0a23dd7681e/Case_07.png" data-mid="240257644" border="0" src="https://freight.cargo.site/w/1000/i/7b2261316cd68f030684aa678116f0d7d91d10d57c3cf3514349f0a23dd7681e/Case_07.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/26942dff7cccd3f057a568fdb03439857fc590560191a337811bded6e595541c/Case_08.png" data-mid="240257647" border="0" src="https://freight.cargo.site/w/1000/i/26942dff7cccd3f057a568fdb03439857fc590560191a337811bded6e595541c/Case_08.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/dfbcffcc58c4f58f40b7f47756b022588d8562bb61d170e8a72559a818949123/Case_09.png" data-mid="240257650" border="0" src="https://freight.cargo.site/w/1000/i/dfbcffcc58c4f58f40b7f47756b022588d8562bb61d170e8a72559a818949123/Case_09.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/240b6eef6f603f7295f9167f2ed15265e7f4ffad1de9ff0d88c532067793bcc2/Case_10.png" data-mid="240257653" border="0" src="https://freight.cargo.site/w/1000/i/240b6eef6f603f7295f9167f2ed15265e7f4ffad1de9ff0d88c532067793bcc2/Case_10.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/bffae3fbcdf1de8950663c677e73a38d98cac0a154ae19d87670cddf30bd6e49/Case_11.png" data-mid="240257658" border="0" src="https://freight.cargo.site/w/1000/i/bffae3fbcdf1de8950663c677e73a38d98cac0a154ae19d87670cddf30bd6e49/Case_11.png" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/69d618d590c9476996e56c0233de3d33e879e00933acc54ce9b7e49e449c462f/Case_13.png" data-mid="240257660" border="0" src="https://freight.cargo.site/w/1000/i/69d618d590c9476996e56c0233de3d33e879e00933acc54ce9b7e49e449c462f/Case_13.png" /><img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/c459ccdd9e000495de85f625e84ed0a6df05c3a950b1be4ef89c54396d41c02a/LatinhaGirando.gif" data-mid="240257662" border="0" data-scale="100" src="https://freight.cargo.site/w/480/i/c459ccdd9e000495de85f625e84ed0a6df05c3a950b1be4ef89c54396d41c02a/LatinhaGirando.gif" /> https://gheisalessa.com/Meli-Ana-Castela Fri, 21 Aug 2026 20:17:56 +0000 gheisa lessa https://gheisalessa.com/Meli-Ana-Castela Mercado Livre 9.9 feat. Ana Castela After kicking off Mercado Livre’s Double Dates with a successful 7.7 with Marcos Mion, we knew 9.9 needed a star of its own. So we called the Brazil’s biggest country singer: Ana Castela. We made her most iconic symbols, hat and belt became the the icons of a 9.9 campaign.&nbsp; Fans went wild, social media blew up, the news picked it up and everyone, of course, scored deals on Mercado Livre. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1957ac98d4b82809ee5382073c2890af47affb2763981ef7a234519cb195b0a1/01_MELI_9.9_001.png" data-mid="251469281" border="0" src="https://freight.cargo.site/w/1000/i/1957ac98d4b82809ee5382073c2890af47affb2763981ef7a234519cb195b0a1/01_MELI_9.9_001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/703bb7aeaabba95d281bdf82c70a74eff4530b3ecd8084a45f8f9636bea4254e/MELI_9.9_002.png" data-mid="251507453" border="0" src="https://freight.cargo.site/w/1000/i/703bb7aeaabba95d281bdf82c70a74eff4530b3ecd8084a45f8f9636bea4254e/MELI_9.9_002.png" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/4eebd40dd9e17d143df1a920b75a7da8691ca5e58d411650e2e971c07ab547eb/ChatGPT-Image-23-de-ago.-de-2026--13_17_15.png" data-mid="251508519" border="0" src="https://freight.cargo.site/w/1000/i/4eebd40dd9e17d143df1a920b75a7da8691ca5e58d411650e2e971c07ab547eb/ChatGPT-Image-23-de-ago.-de-2026--13_17_15.png" /> / / Gut São PauloCCO: Bruno BruxECD: Tiago AbreuCDs: Sofia Calvit e Mellina FontouraCW: Gheisa LessaADs: Fill Almeida https://gheisalessa.com/EN-MEPA-Nath-Financas Tue, 24 Jun 2025 17:40:08 +0000 gheisa lessa https://gheisalessa.com/EN-MEPA-Nath-Financas Mercado Pago&nbsp; Nath Finanças Mercado Pago wanted to establish itself as the financial education bank. Both for users and sellers. But always for a digital native audience. This is how the first financial education talk show on the web was born, with Nath Finance and special guests transforming TV shows into digital content that generated a lot of talkability and engagement. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e1b4c2a8830507ea8c7d1f40a1eaba0525cb3a78a8f91b6fb3716b3c22034c2f/Copy-of-KV---Agora-Vai-com-Nath_BLOG---16x9.png" data-mid="234981838" border="0" src="https://freight.cargo.site/w/1000/i/e1b4c2a8830507ea8c7d1f40a1eaba0525cb3a78a8f91b6fb3716b3c22034c2f/Copy-of-KV---Agora-Vai-com-Nath_BLOG---16x9.png" />We created an unprecedented talkshow format native to YouTube, where each frame of the program would be split into content for all other networks (Instagram, Twitter, Tiktok, Reels and even Stories).&nbsp; If the puzzle was too confusing, we went there and put it together. It also ended up in the metaverse: <img width="1790" height="872" width_o="1790" height_o="872" data-src="https://freight.cargo.site/t/original/i/70d091aab1fc8261219ee68b443d2d45ad858861a58c5ad12ed9b639e246d90d/Screen-Shot-2023-04-06-at-15.33.42.png" data-mid="234981840" border="0" src="https://freight.cargo.site/w/1000/i/70d091aab1fc8261219ee68b443d2d45ad858861a58c5ad12ed9b639e246d90d/Screen-Shot-2023-04-06-at-15.33.42.png" /> <img width="1788" height="862" width_o="1788" height_o="862" data-src="https://freight.cargo.site/t/original/i/fa03bb0105edaf964fef02beac6f39b7cd21646ecf0e37dd1370104b8cdb3594/Screen-Shot-2023-04-06-at-15.33.26.png" data-mid="234981839" border="0" src="https://freight.cargo.site/w/1000/i/fa03bb0105edaf964fef02beac6f39b7cd21646ecf0e37dd1370104b8cdb3594/Screen-Shot-2023-04-06-at-15.33.26.png" /> <img width="1186" height="242" width_o="1186" height_o="242" data-src="https://freight.cargo.site/t/original/i/16d9ab8e8cfd201cf548eb930d637930aff78ade504a54a64eb76cad761ef384/Screen-Shot-2023-04-06-at-15.39.36.png" data-mid="234981842" border="0" src="https://freight.cargo.site/w/1000/i/16d9ab8e8cfd201cf548eb930d637930aff78ade504a54a64eb76cad761ef384/Screen-Shot-2023-04-06-at-15.39.36.png" /> <img width="1174" height="222" width_o="1174" height_o="222" data-src="https://freight.cargo.site/t/original/i/c9c125c05ae6affc434e84a95f6a2529bb7e22ad9b3c4f67de3749f5cf50b78d/Screen-Shot-2023-04-06-at-15.39.28.png" data-mid="234981841" border="0" src="https://freight.cargo.site/w/1000/i/c9c125c05ae6affc434e84a95f6a2529bb7e22ad9b3c4f67de3749f5cf50b78d/Screen-Shot-2023-04-06-at-15.39.28.png" /> <img width="1188" height="188" width_o="1188" height_o="188" data-src="https://freight.cargo.site/t/original/i/ca647feaa2f4442553ad98cc0faa207f0b6e2e6148bccd5cf18c7ec3ce0f2a1c/Screen-Shot-2023-04-06-at-15.40.13.png" data-mid="234981845" border="0" src="https://freight.cargo.site/w/1000/i/ca647feaa2f4442553ad98cc0faa207f0b6e2e6148bccd5cf18c7ec3ce0f2a1c/Screen-Shot-2023-04-06-at-15.40.13.png" /> <img width="1184" height="222" width_o="1184" height_o="222" data-src="https://freight.cargo.site/t/original/i/792a2cd16361f67e05d03a4a1544b53371b83b84bcd8e1e934087ae550c12faa/Screen-Shot-2023-04-06-at-15.40.05.png" data-mid="234981844" border="0" src="https://freight.cargo.site/w/1000/i/792a2cd16361f67e05d03a4a1544b53371b83b84bcd8e1e934087ae550c12faa/Screen-Shot-2023-04-06-at-15.40.05.png" /> <img width="1182" height="218" width_o="1182" height_o="218" data-src="https://freight.cargo.site/t/original/i/fa7815e4075bd6f7f9ef2492ad27e82d525b77a4c1c464ccf7083d48cb2451eb/Screen-Shot-2023-04-06-at-15.39.46.png" data-mid="234981843" border="0" src="https://freight.cargo.site/w/1000/i/fa7815e4075bd6f7f9ef2492ad27e82d525b77a4c1c464ccf7083d48cb2451eb/Screen-Shot-2023-04-06-at-15.39.46.png" /> // Ag: Gut São Paulo ECD: Bruno Brux ACDs: Gabriela Marcatto e Pedro RosasADs: Fill Almeira e Beatriz Santos CW: Gheisa Lessa https://gheisalessa.com/Guarana-Natal-1 Tue, 24 Jun 2025 17:45:33 +0000 gheisa lessa https://gheisalessa.com/Guarana-Natal-1 Guaraná Antárctica &nbsp; Natal Coisa Nossa Christmas has everything to do with Brazil: Family together, bad jokes, filling supper and even a little confusion. But why do we still celebrate the most special date of the year with foreign symbols? To prove that Guaraná Antarctica is about being Original from Brazil, we made the Brazilian version of the Christmas hymn in the voice of the country's greatest hymn translator: the singer Paula Fernandes. This is #NatalCoisaNossa. "Paula Fernandes covers ‘Jingle Bell Rock’ in Guaraná Antarctica’s Christmas special." Now streaming everywhere, because just like Christmas, our version is for everyone. Spotify Deezer Amazon Music Tidal <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55b986e2e23d58cb9381939c541ca2e494ad88040b9ccfc5392b7a5ac3c674f0/GA_Natal_Streams2.005.png" data-mid="239985449" border="0" src="https://freight.cargo.site/w/1000/i/55b986e2e23d58cb9381939c541ca2e494ad88040b9ccfc5392b7a5ac3c674f0/GA_Natal_Streams2.005.png" /> For the TV ad, we dropped a behind-the-scenes version of the music video. Same vibe, different POV, and just as fun to watch. It blew up so much, we ended up on one of the biggest TV shows in Brazil. <img width="1427" height="803" width_o="1427" height_o="803" data-src="https://freight.cargo.site/t/original/i/9a90310cfd602664d52fc37cc98ae74412b727fa940499b4898ec20fba925498/guarana_pr-1.png" data-mid="240254986" border="0" src="https://freight.cargo.site/w/1000/i/9a90310cfd602664d52fc37cc98ae74412b727fa940499b4898ec20fba925498/guarana_pr-1.png" /> <img width="1434" height="805" width_o="1434" height_o="805" data-src="https://freight.cargo.site/t/original/i/8fd9b742e562ca2af76932bd4bc6cddcf5e233ea50cee2bd6b982f2cfc43a9f0/guarana_pr-2.png" data-mid="240254988" border="0" src="https://freight.cargo.site/w/1000/i/8fd9b742e562ca2af76932bd4bc6cddcf5e233ea50cee2bd6b982f2cfc43a9f0/guarana_pr-2.png" /> <img width="1436" height="799" width_o="1436" height_o="799" data-src="https://freight.cargo.site/t/original/i/50be33def31a5d5573f1087e30b65ce390332db85150084b71818c318fa28440/guarana_pr-3.png" data-mid="240254989" border="0" src="https://freight.cargo.site/w/1000/i/50be33def31a5d5573f1087e30b65ce390332db85150084b71818c318fa28440/guarana_pr-3.png" /> <img width="1429" height="797" width_o="1429" height_o="797" data-src="https://freight.cargo.site/t/original/i/caf76198b9b70fecca4a0179dc7c3cbadf41482279440de83f1784b2fff71c0a/guarana_pr-4.png" data-mid="240254990" border="0" src="https://freight.cargo.site/w/1000/i/caf76198b9b70fecca4a0179dc7c3cbadf41482279440de83f1784b2fff71c0a/guarana_pr-4.png" /> <img width="1427" height="802" width_o="1427" height_o="802" data-src="https://freight.cargo.site/t/original/i/f4961961a9b69429312625c85314af7f5f06a8831fa3d31fe1585cd49de2b0bd/guarana_pr-6.png" data-mid="240254992" border="0" src="https://freight.cargo.site/w/1000/i/f4961961a9b69429312625c85314af7f5f06a8831fa3d31fe1585cd49de2b0bd/guarana_pr-6.png" /> <img width="1436" height="803" width_o="1436" height_o="803" data-src="https://freight.cargo.site/t/original/i/1735857547c29ccc8abc6206cccd439e62aad67d969fc6a8bdf4bab47b9e2887/guarana_pr-5.png" data-mid="240254991" border="0" src="https://freight.cargo.site/w/1000/i/1735857547c29ccc8abc6206cccd439e62aad67d969fc6a8bdf4bab47b9e2887/guarana_pr-5.png" /> Yeah, here’s what the media had to say about it all: UOL&nbsp; &nbsp;|&nbsp; &nbsp;Update or Die&nbsp; &nbsp;|&nbsp; &nbsp;De Fato&nbsp; &nbsp;|&nbsp; &nbsp;PrimeTimeZone&nbsp; &nbsp;| &nbsp; Portal POP&nbsp; &nbsp;|&nbsp; &nbsp;Minha Cultura Poltrona VIP&nbsp; &nbsp;|&nbsp; &nbsp;MakingOf&nbsp; &nbsp;|&nbsp; &nbsp;Famosidades&nbsp; &nbsp;|&nbsp; &nbsp;Geek Publicitario&nbsp; &nbsp;|&nbsp; &nbsp;Acontecendo Aqui&nbsp; &nbsp;|&nbsp; &nbsp;Tô na Mídia&nbsp; UAI&nbsp; &nbsp;|&nbsp; &nbsp;Propmark&nbsp; &nbsp;|&nbsp; &nbsp;Clube de Criaçao&nbsp; &nbsp;|&nbsp; &nbsp;Brasil 123 And here’s how the internet made it viral: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ab0614437b20ec191af174f47162a7de7f7e294d6c50e8fcf01a9637b9e3e8b/coment-1.png" data-mid="240254851" border="0" src="https://freight.cargo.site/w/1000/i/1ab0614437b20ec191af174f47162a7de7f7e294d6c50e8fcf01a9637b9e3e8b/coment-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/371b5cca09dc0ce0f90a1d1c460a902918b4aaa97c2637b8e48bd23ae7827518/coment-14.png" data-mid="240254865" border="0" src="https://freight.cargo.site/w/1000/i/371b5cca09dc0ce0f90a1d1c460a902918b4aaa97c2637b8e48bd23ae7827518/coment-14.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3500e3976b0126ce6da7fa392feea0e7ca39003b6ac7165a8d45c9c4b513cf7e/coment-2.png" data-mid="240254852" border="0" src="https://freight.cargo.site/w/1000/i/3500e3976b0126ce6da7fa392feea0e7ca39003b6ac7165a8d45c9c4b513cf7e/coment-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/191a2395103ecce8db1d774e345cd16964438f85a0503b47cb195bbbc145b39d/coment-3.png" data-mid="240254853" border="0" src="https://freight.cargo.site/w/1000/i/191a2395103ecce8db1d774e345cd16964438f85a0503b47cb195bbbc145b39d/coment-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08c0b53f2a5743930d04effcc8e900dd43b72fc2cd028c97ee99ae5566ad40cb/coment-10.png" data-mid="240254861" border="0" src="https://freight.cargo.site/w/1000/i/08c0b53f2a5743930d04effcc8e900dd43b72fc2cd028c97ee99ae5566ad40cb/coment-10.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/207c59adffbc81bfb6d8d1182039b7e8b18a09baf9e674614f355040a5b55e05/coment-11.png" data-mid="240254862" border="0" 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data-src="https://freight.cargo.site/t/original/i/73a42362ddabee42199b9f39960b10f2baabedf95dd4aee24e2d9d6ce1c26245/Cenas-Clipe_1920.jpg" data-mid="240255079" border="0" src="https://freight.cargo.site/w/1000/i/73a42362ddabee42199b9f39960b10f2baabedf95dd4aee24e2d9d6ce1c26245/Cenas-Clipe_1920.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/140c26900a439536dd9259e3f4a62ca372bb13b110f67e08e7555ca9e7865b0d/cenas-clipe.gif" data-mid="240255080" border="0" src="https://freight.cargo.site/w/1000/i/140c26900a439536dd9259e3f4a62ca372bb13b110f67e08e7555ca9e7865b0d/cenas-clipe.gif" /><img width="1250" height="703" width_o="1250" height_o="703" data-src="https://freight.cargo.site/t/original/i/f897b94f68ab99367606edadd734ab8b7087ebaf06491a3ab398f817a4a1f866/Cenas-Clipe11_1250.jpg" data-mid="240255082" border="0" src="https://freight.cargo.site/w/1000/i/f897b94f68ab99367606edadd734ab8b7087ebaf06491a3ab398f817a4a1f866/Cenas-Clipe11_1250.jpg" /><img width="1250" height="703" width_o="1250" height_o="703" data-src="https://freight.cargo.site/t/original/i/d534653a56f4073a5cdc9c1f35b28888e520279c2855186c04fa820de4f33cc1/Cenas-Clipe13_1250.jpeg" data-mid="240255083" border="0" src="https://freight.cargo.site/w/1000/i/d534653a56f4073a5cdc9c1f35b28888e520279c2855186c04fa820de4f33cc1/Cenas-Clipe13_1250.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19a14d375feb499b3b10b57489c5195810b8ed7a8f6bc54d8a2bbb766d8d0e50/Cenas-Clipe15_1920.jpeg" data-mid="240255084" border="0" src="https://freight.cargo.site/w/1000/i/19a14d375feb499b3b10b57489c5195810b8ed7a8f6bc54d8a2bbb766d8d0e50/Cenas-Clipe15_1920.jpeg" /> Mutato + Soko Ag. ECDs: Alessandra Muccilo e Felipe Simi ACDs: Letícia Hanower, Rafaella Santurian e Rafael Alves DAs: Juan Portilla e Rafaella Santurian CWs: Gheisa Lessa, Letícia Hanower, Rafael Alves e Ayslan Monteiro