Guaraná Antárctica

Natal Coisa Nossa

Christmas has everything to do with Brazil: Family together, bad jokes, filling supper and even a little confusion. But why do we still celebrate the most special date of the year with foreign symbols?

To prove that Guaraná Antarctica is about being Original from Brazil, we made the Brazilian version of the Christmas hymn in the voice of the country's greatest hymn translator: the singer Paula Fernandes.

This is #NatalCoisaNossa.

"Paula Fernandes covers ‘Jingle Bell Rock’
in Guaraná Antarctica’s Christmas special."

Now streaming everywhere, because just like Christmas, our version is for everyone.

For the TV ad, we dropped a behind-the-scenes version of the music video.
Same vibe, different POV, and just as fun to watch.

It blew up so much, we ended up on one of the biggest TV shows in Brazil.

Yeah, here’s what the media had to say about it all:

And here’s how the internet made it viral:

Mutato + Soko Ag.
ECDs: Alessandra Muccilo e Felipe Simi
ACDs: Letícia Hanower, Rafaella Santurian e Rafael Alves
DAs: Juan Portilla e Rafaella Santurian
CWs: Gheisa Lessa, Letícia Hanower, Rafael Alves e Ayslan Monteiro

Natal Coisa Nossa

"Paula Fernandes covers ‘Jingle Bell Rock’ in Guaraná Antarctica’s Christmas special."

"Paula Fernandes covers ‘Jingle Bell Rock’
in Guaraná Antarctica’s Christmas special."