Mercado Livre
Descontaço
Jumping on double-date deals wasn’t new to anyone. But pulling it off with swagger, style, and way more deals than the rest? That was Descontaço.
As Mercado Livre’s very first double-date campaign, it became the blueprint for every edition that followed, setting the strategy and tone the brand would build on months after months.
An ad no one could resist: dancing while filling up their cart at Mercado Livre.
As Mercado Livre’s very first double-date campaign, it became the blueprint for every edition that followed, setting the strategy and tone the brand would build on months after months.
An ad no one could resist: dancing while filling up their cart at Mercado Livre.
A true hit lives in the streets and on everyone’s lips. That’s why we created an Out of Home karaoke format, teaming up with one of Brazil’s most iconic street legends: O Porquinho da Paulista.
If you could sing along with the lyrics on point, you’d unlock exclusive coupons — ready to be dropped at checkout on Mercado Livre.
/ /
Gut São Paulo
CCO: Bruno Brux
ECD: Sofia Calvit, Tiago Abreu
CDs: Mellina Fontoura
ADs: Fill Almeida
CW: Gheisa Lessa