Mercado Livre

9.9 feat. Ana Castela

After kicking off Mercado Livre’s Double Dates with a successful 7.7 with Marcos Mion, we knew 9.9 needed a star of its own.

So we called the Brazil’s biggest country singer: Ana Castela. We made her most iconic symbols, hat and belt became the the icons of a 9.9 campaign. 

Fans went wild, social media blew up, the news picked it up and everyone, of course, scored deals on Mercado Livre.








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Gut São Paulo
CCO: Bruno Brux
ECD: Tiago Abreu
CDs: Sofia Calvit e Mellina Fontoura
CW: Gheisa Lessa
ADs: Fill Almeida