Superbet
The Call-Up
FIFA World Cup 2026. The biggest conversation of the year. And in Brazil, it all came down to one question: who’s getting called up?
So to launch Passa a Bola, Superbet’s new way to bet as a group, we turned the biggest question of the moment into our biggest call-up.
On call-up day, we called up the captain of Brazil’s last World Cup winner team to call his own squad and get them in the game with us.
So to launch Passa a Bola, Superbet’s new way to bet as a group, we turned the biggest question of the moment into our biggest call-up.
On call-up day, we called up the captain of Brazil’s last World Cup winner team to call his own squad and get them in the game with us.
Making of 35mm @ Praia de Grumari
/ /
Gut São Paulo
CCO: Bruno Brux
ECD: Rainor Marinho
CDs: Maurício Dias e Eduardo Nose
CW: Gheisa Lessa
ADs: Wally Oliveira